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Michael Dean stares at 60

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jimmy dean

Editor’s Note: This story contains adult content and strong language – or, at least, stronger language than you usually get here at BTT. Reader discretion is advised. 

The first thing that you need to know about Michael Dean is that Michael Dean refers to himself as Michael Dean when he tells a story he’s in.

And he tells a lot of stories.

Stories like ending up on the losing end of a game of Drag Queen BINGO in Las Vegas. Or trying to give his now ex-fiance away to Stone Cold Steve Austin. Or how he ended up with the saying on the back of his T-shirt:

Not Jimmy Dean. Not Paula Deen. Michael Dean.

Conversation With A Creator: Matt Brown

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Our latest conversation is with Matt Brown, the driving force behind the Extra Points newsletter and a longtime writer at SB Nation. Extra Points is a newsletter that focuses on the forces that shape college athletics beyond the field, such as media rights, trends in higher education and more, and it operates in partnership with The Intercollegiate. This interview has been lightly edited for style and brevity.

BTT: One of the things that I hear a lot of writers say is there was some point when they were growing up where they realized ‘hey, I can do this, and I think I can be pretty good at this thing.’ Did you have a moment like that?

MB: This was a running joke in my family, ever since I was a little kid, that this would eventually be the career I would end up in. I remember when I was playing Little League, so I must have been nine — so I’m a nine-year-old, 60-pound second baseman — and I’m getting yelled at by my mom in the stands and by my coaches because I’m sitting there in the infield and everybody else is doing “hey batter, batter!’ and I’m doing Howard Cosell and play-by-play, like loud.

I grew up in rural Ohio where there weren’t really a ton of opportunities to get into this, and even though sportswriting and sports journalism and the behind-the-scenes stories were a passion, coming into college I didn’t really feel like that was a career you could actually do. So, I have this really weird, unique pathway to journalism. I went into school thinking I was going to work in politics.

Breaking into the industry

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In 1954, the Professional Golf Association held its first-ever PGA Merchandise Show in a parking lot in Dunedin, Florida, with only a handful of participants. Today, more than 40,000 individuals crowd the West Concourse of the Orange County Convention Center each January in hopes to find new business, cover the newest trends or sell the newest golf merchandise on the market.

Kirk Fallgatter is one of them. 

For one week at the end of January, he set up shop at Booth 5557, representing Scales Gear as a sales associate. Scales Gear is one of the dozens of first time exhibitors at the show in 2023. Though some have come from across the world, Scales was fortunate enough to just have a two-hour drive up FL-91 to showcase their apparel.

The memory is better

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Photo courtesy of Joe VanHoose

Parishioners were already deep into their church service on this cold, damp fall morning in Lake Keowee Village. The nearby parking lot was filled with German badges and luxury utility vehicles, which one may expect in a gated, country club community disguised as a Pleasantville town.

Paul Weir turned his 1964 International Harvester Travelall down the road that leads to the chapel, a road lined with tightly-packed craftsman homes.

Plenty of cars and pickups can drive down the road in anonymity. In Weir’s Travelall, we may as well have been passing by the chapel blasting Lee Greenwood’s “God Bless the USA” through a bullhorn. The 345-cubic-inch V8 announces its presence with authority through straight pipes wherever Weir goes.

More than a worthy nominee

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Photo courtesy of Matt Boedy

This is a guest essay from Matt Boedy, a professor of English at the University of North Georgia who teaches in its First Year Composition program, as well as upper-level courses in writing and publication. He is the author of Murder Creek, chronicling the story of the last man to die in Georgia’s electric chairand Speaking of Evil, an examination of the question of why God would allow for the existence of evil through a rhetorical prism.

Earlier this year, BTT published a piece on the people who thought it worthwhile to start a Georgia Hall of Fame dedicated to football. 

You may not know this, but the Georgia Sports Hall of Fame in Macon has inducted a few officials in its history. There are 11 officials currently in the Hall. 

I nominated another last year, my father. 

For as long as I can remember – and I am 43 years old – my father has been a sports official. Baseball, basketball, and eventually he took up football. He has officiated at every level of sports from middle school to college. He toured this state for decades blowing whistles, taking balls off the mask, and yes, making a few mistakes. 

‘I want to be the person that I wish I had had’

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In recent years, sports social media has seen a growth in the number of professional women who manage the brand voices for collegiate and professional teams. Beyond The Trestle reached out to several women who lead social media work for various programs, franchises and institutions, to get their take on the industry, its challenges and opportunities, and the difficulties that come with simply putting the phone down. These transcriptions were pieced together through a mixture of phone interviews, email threads and Twitter exchanges with some portions lightly edited for grammar or style.

Jen Blackwell Galas, University of Georgia: I came to (this career) by chance. I needed to find an internship because my scholarship was going to end, and I didn’t want to pay for an additional year of school. Found a loophole in my scholarship where it would pay for my summer classes as a full semester. 

Katie Gillen, Atlanta United: I got my start in sports freshman year at the University of Florida with GatorVision and the PBS Station WUFT-TV in Gainesville. I am fortunate that I was given opportunities to volunteer from the beginning as there is much to learn and the need to network is huge in our world. 

Maddie Heaps, San Diego State University: I started out in the industry officially in college, as an undergraduate at the University of California, Berkeley acting as a media relations student assistant in the athletics department. I had a love of sports from a young age — it started as a way to get attention from my dad while my sister, eight years older than me, was going through bigger life events than I was. Watching baseball or Sunday night football was our main method of bonding as I was growing up. 

Merchandise for a mission

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The West Concourse of the Orange County Convention Center in Orlando has the feel of the Vegas Strip when the PGA Merchandise Show comes to town.

The giant exhibitor hall is riddled with booths. There are the big boys, like Ping or TopGolf or TaylorMade, mixed in with family businesses, all looking for some publicity or sell products or make connections. 

Some booths are grandiose, with televisions, lights, speakers and technology. Others have signs and photos or samples and celebrities.

Carter Bonas is among the exhibitors, standing under a white canopy. The 11-year-old business owner’s booth sits in the middle of the apparel section at the Show, and it’s one of several exhibitors that aren’t just there to make money, but also to make a difference.

Disney World and Influencers: A combo of Business and Pleasure

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Magic Kingdom's Tomorrowland is a crowd-favorite at Disney World.

Booking a trip to Walt Disney World is like signing up for a marathon. It requires training, strategizing, and choices…lots of choices.

Since the opening of Magic Kingdom in 1971, Disney has worked to expand the Orlando location to include multiple parks, resorts, and experiences for their guests. In this way, they have made it possible to take trips to Disney that are unique to individual’s preferences. 

Most visitors of Disney World dream of their next vacation there as soon as they head back home, and a small group of visitors decide to make it part of their career. Some may call it “working for the mouse.”