‘I want to be the person that I wish I had had’
In recent years, sports social media has seen a growth in the number of professional women who manage the brand voices for collegiate and professional teams. Beyond The Trestle reached out to several women who lead social media work for various programs, franchises and institutions, to get their take on the industry, its challenges and opportunities, and the difficulties that come with simply putting the phone down. These transcriptions were pieced together through a mixture of phone interviews, email threads and Twitter exchanges with some portions lightly edited for grammar or style.
Jen Blackwell Galas, University of Georgia: I came to (this career) by chance. I needed to find an internship because my scholarship was going to end, and I didn’t want to pay for an additional year of school. Found a loophole in my scholarship where it would pay for my summer classes as a full semester.
Katie Gillen, Atlanta United: I got my start in sports freshman year at the University of Florida with GatorVision and the PBS Station WUFT-TV in Gainesville. I am fortunate that I was given opportunities to volunteer from the beginning as there is much to learn and the need to network is huge in our world.
Maddie Heaps, San Diego State University: I started out in the industry officially in college, as an undergraduate at the University of California, Berkeley acting as a media relations student assistant in the athletics department. I had a love of sports from a young age — it started as a way to get attention from my dad while my sister, eight years older than me, was going through bigger life events than I was. Watching baseball or Sunday night football was our main method of bonding as I was growing up.